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Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.

You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.

No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.

When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I'm sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!

However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you're not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:

Tip #1: Have a complete understanding of the business you're in, the product and services you offer, and don't over sell and underachieve your readers!

I'm surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.

Example: Company XYZ expresses that they're #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you're providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don't offer the best customer service on the Internet or planet, don't even think for a minute to convey that message to your readers.

Tip #2: Don't get business article writing mixed up with a press release!

Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company's best features and benefits offered.

Write about how you can save time and money, or give them a better lifestyle, how about your products/services offer customers that give them complete "Peace-of-Mind". Believe it or not, people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you're going to solve their problems, and fill their needs, and put it in writing.

Tip #3: Find out who your readers are, and write your article in their language!

Nothing is worse than when I come across an interesting article, and I find out halfway through, there is a completely different language that I don't understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand


When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you're writing for the non-technical person, and you put a ton of information that the average individual won't understand, your message will definitely be lost and your readers you're trying to attract will move on and find another article that is easier to read.

Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers!

You wrote the perfect article, and it is jam packed with your features and benefits. You're telling your potential readers how to reach you, but they won't be able to reach you if you don't take the steps to get your article out there on the web.

The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones, because you never know where they will be picked up from and prominently placed for inbound traffic.

One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.

Tip #5Your Author Bio can make or break the goal of your article!

Believe it or not, but your Author Bio is probably the most important piece to your article puzzle! You worked very hard on your article, and you took the time to make sure your message was clear and to the point, but what I find with many well-written pieces is that they end with a very weak author bio. It's like winning your customer over with a knockout presentation, and then not asking for the sale.

The same goes with your Bio, you should not over sell, but you definitely should let your readers know you're the expert, and that everything you talked about in your article will be explained in more detail once they click through your hyperlinks. If you're talking about a specific product or service and you have several pages with more information, normally most directories will allow you to place up to a maximum of three links including your main index page. Take advantage of this, and always maximize your links that will give you many optimizing opportunities.

These tips are pretty straightforward, and most of you would consider them to be common sense, but even the best article writers sometimes get off track, and may forget some of the fundamentals of writing. It's always good to get some outside tips to get you right back on track. Take my advice and use it as a tool to help you design your own writing style, and before you know it, your article will be flooding the Internet with business flair!

#Article Marketing

This is the first of many more articles to come. I will show you step by step how you can take back control over your windows computer. Just follow my instructions and soon you will be using your computer to work or play again instead of spending hours trying to just keep it running. Best of all, I won't try to sell you anything. I will show you ways to do many things on your computer for free. As with most instructions, please read the whole thing before doing anything.

Lets start with a little house cleaning. Close all programs on your computer. Click on the "START" button in the bottom left corner, select "Settings", then "Control Panel". A new window should have opened up. Double click on "Add/Remove Programs". This will show you most of the programs installed on your computer. Go through the list and if you find any that you installed, but no longer need or use, just un-install them. This will free up disk space. Some un-install programs will ask you to restart your computer. When you are done go ahead and restart again. Windows loves to be restarted. Be careful that you do not un-install programs you are still using and also do not un-install any Windows updates. Basically, if you don't know what it is, don't touch it!

After a clean restart, we will now make sure your computer has the latest updates installed. Click on "START", then on "Windows Update". If you do not have Windows Update in the START menu, open Internet Explorer, then click on Tools, then on Windows Update. Follow instructions on the Microsoft Update website and install all available critical updates for your computer. Restart when prompted to do so. Also, select to automatically check for updates. But do not select to automatically download and install them. You always want to be asked before downloading and installing updates! This can take a long time and just let your computer do it's thing. You can do something else in the meantime. Restart when you are done.




Now that your computer is updated and we've also done a little house cleaning, it is time to de-fragment the hard drive. Windows is not very efficient in where it puts stuff on your hard drive. After a while it gets fragmented. But Windows includes a tool to clean that up. You should do this at least once a week if you use your computer on a daily basis. Double-click the "My Computer" icon on the desktop. A new window will open and show you all hard drive, CR ROM drives and other storage devices connected to your computer. In most cases your main hard drive will be labeled the "C:" drive. If it has any other letter, that's OK too. Right-click on it, then select "Properties". Another window will open. At the bottom to the right click on "disk cleanup", then select all check boxes. If you have off-line web pages, do not select them. If you don't know what they are, you probably have not used that feature and can select it. Then click on "OK" and on "Yes" in the confirmation box. Once this is cleaned up, click on the Tool tab and then on "Defragment now". In the new window, click on Defragment again and let the computer defragment the hard drive. Depending on the size of your hard drive, this can take several hours, especially if it's the first time you do this. Just let it run until it is done. Repeat these steps for all other hard drives you have on your computer.

That's all. You have now deleted un-needed programs, updated Windows and de-fragmented your hard drive. Restart your computer and your computer will be more secure and run better than before. Check back for more articles on how to take back control over your computer.


#Software

Many people think that working from home is only for those who are good at typing or who can do other things online. However, there are also jobs that can suit all kinds of people. You might be interested in work from home assembly jobs. These are jobs that are done from the comfort of your own home, and jobs that might suit you very well...

With work from home assembly jobs you are going to be given the parts that you will need to put together. These can be all sorts of things, so you will be able to find work from home assembly jobs in any different area that you are interested in. in fact, you might be able to find several different work from home assembly jobs that you can have at the same time. This can be an easy way for you to make the money that you need to make and to be able to take care of your family.

With work from home assembly jobs you will be located at your home, and the companies or people will ship things to you to be put together. There are all sorts of these things that you might be interested in, and all sorts of things that will need to be put together. Therefore, work from home assembly jobs are very popular and are jobs that you will be easily able to find.

When you have work from home assembly jobs you will have to have a home area or an office where parts can be brought or shipped to you. Once you have them you will put them together in whatever way you would like to ,and then either ship them on or wait for them to be picked up. This is how work from home assembly jobs and they are very good jobs for lots of people. <

There are some things to remember about work from home assembly jobs however. First of all, you want to be sure that as you are doing work from home assembly jobs you are understanding the various things that you have to put together. Also be sure that you are leaving yourself enough time to do the actual work so that you are able to get all of the work done in the right time frame. Be sure as well that you have researched the company so that you know you are working for a company that is legit and that the job will also be legit. This is something that will be very important with any work form home job. When you have work from home assembly jobs, you want to be sure that you are able to know where the parts are coming from, what you are supposed to be doing with them, and what to do with them when you are done. Remember that you should not take work from home assembly jobs that are requiring you to do anything illegal. Make sure the pay is right for you as well.

Affiliate marketing benefits both the online business and the affiliate. With affiliate marketing, an online business will have an increase in traffic on the website, and, consequently, generate more sales. With affiliate marketing, an affiliate can earn money just by referring visitors to the website of the online business. Each client visit is converted to an agreed amount for the affiliate. But, does this happen often?

Some affiliates who have been involved in affiliate marketing may answer that the conversion of visits to money does not happen often enough. Are there too many affiliates already? Of course not. The cyberspace has a limitless supply of clients and their numberss are growing every second. There could never be too many affiliates. But there are methods in which one affiliate can earn more money than his counterparts.

These methods have been proven time and again by affiliate marketing experts. Thus, an affiliate must plan to carry out these suggestions so that his income will greatly increase.

1. Study Search Engine Optimization

The target clients of affiliates are those that get inside cyberspace and surf the Internet to find information and products. These target clients can easily do the surfing and the searching by using Search Engines. Therefore, the affiliate's website should find its way in the first results page of a Search Engine.

The job now of the affiliate is to find out how to have his website listed and ranked high by Search Engines and Directories. This is why the affiliate should study search engine optimization.

2. Have Good Content

Affiliate marketing is not just about selling products or services. It is also providing useful information to the target clients. Thus, the affiliate must make sure that the articles found in his website should be information-laden.

If the target clients finds the website useful, they will return to the affiliate's website again and again, until they are convinced enough to proceed to the website of the online business. But if the client finds the affiliate's website is all flash and no substance, they will immediately find another and better website.


3. Promote More Than One Product

A client likes to be given choices. Thus, the affiliate should respond to this need of clients. The website of the affiliate should be offering options to the client. Each option will be described in terms of advantages and disadvantages. When options are given, convincing the client to patronize a certain product or service becomes easier.

4. Give Away Free Products

The wise affiliate should build loyalty from clients by offering freebies. Such freebies may only be information that can be downloaded by the clients.

With all the above suggestions being kept in the mind by the affiliate, his business of marketing will give him greater returns.

#Affiliate Programs

The internet is a trillion dollar business a day so there is no wonder why so many decide to take advantage of this opportunity. There are literally hundredth of sites that are quick to offer a get rich scheme with supposedly very little effort to make it successful. The truth however, is that there is no such thing without a substantial amount of time and work being invested. Especially if one is a complete novice to making money online. In order to minimize the amount of time and effort to invest in your online business to be successful you need to have all the tools and information needed for your approach to an online business. We all heard the saying "knowledge is power" well power is action. Certain action must be taken to achieve a profitable online business.

If you really want to make money on the internet I came across this site that offers three real good programs. I have signed up to them and I am making money now. These three programs are the best on the net as far as I have seen. All the other programs are either scams or don't give you enough information like these do. If you are completely clueless on how to make money on the net I highly recommend that you look into the ultimate wealth program which you could find at www.affiliatesbankingsystem.com. I started off with that program and I am now making good profit off the net

The three programs involved are the Ultimate Wealth Program which is a real good introduction to making money online in many fields. It covers every angle and it literally takes you by hand and shows you what you must do to make money online. Second program is a highly known online as The Rich Jerk which is a more advanced marketer's level program with good quality information to take your online money making skills to the next level. Last is the Forex Enterprise which is also of easy to follow quality material which emphasizes the use of foreign exchange currency.

If you are looking to make money online the easy way I came across the most powerful opportunity on this planet. It is so simple and best of all it is very affordable. The program is known as GDI and it is growing real quick. So if you are serious about making money online without the hassle of selling then you should act now and look into this program. You will never know how powerful GDI really is unless you do yourself the favor and sign up for the free trial. Best of all if you decided to stay which I know you will is only 10 bucks a month. With the money you will be making 10 bucks will be nothing.


#Internet Business

Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others.
1. Always figure out before you even walk into a room, what your specific goals are in attending each networking meeting. This helps you to pick groups or associations that will help you get what you are looking for.

2. Ask open-ended questions during your networking conversations, questions that ask who, what, where, when, and how. Try to avoid questions that require a simple yes or no response. By using this line of questioning you can open us the discussion and show listeners that you are interested.

3. Become a walking resource centre. When you become known as a strong resource, others remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you at their "top of mind".

4. Make sure you have your "elevator speech" prepared and know it like the back of your hand. An elevator speech is the commonly known as the response you would give in the amount of time it would take to reach the tenth floor in an elevator. Always rehearse your spiel and be genuine, so that you don't sound automated when you relay it to someone who asks what you do.


5. Always know what is going on in current affairs, if you don't feel comfortable just rolling into a spiel when you first meet someone, have a back up topic to break the ice until you do.

6. Never just throw your business card at someone the minute you meet them, you must get to know the person and their business as well as explaining your business before you even contemplate a business card exchange. Some people will find you rude, pushy and unprofessional which will in turn reflect badly on your business.

7. Always phone or email your new contacts and let them know that you enjoyed meeting them. If possible mention things that you discussed on a more personal note (i.e. I hope you enjoyed that movie you were going to see that night.) people will come to know you as someone who listens, remembers them and they will form a trust with you.

8. The most important thing to remember is to follow through quickly and efficiently on referrals you are given. When people give you referrals, your actions are a reflection on them. Respect and honor their trust and your referrals will grow exponentially.

#Networking

PHProxy is a type of proxy website that allows one to gain access to websites that would otherwise be blocked. These PHProxy websites allow for the free and unchallenged entry on to websites such as MySpace.com and Facebook.com without a user name or a registered computer. These PHProxy websites also allow for access into government websites and corporate websites which can cause serious harm or danger to the business and security of the nation and its corporations. These PHProxy websites can come in handy for those who fear security problems with the different websites, but these PHProxy websites are most often used by hackers and those who have been previously denied access to a website.

PHProxy sites are designed to allow the uninterrupted access to other websites. This access can help one in accessing websites that are governmentally blocked in some countries, although America does not have that problem. PHProxy websites are primarily used in hacking or for those who are too young to have access to an adult website. These PHProxy websites are also used to glean information from larger companies to their competitors or smaller companies and vice versa.

The PHProxy websites are great for those who are in foreign countries where the government controls their internet access and servers. For them, the use of a PHProxy website allows for the free viewing of items their government wishes to hide from them. This could be the news from other countries, news from their own country, or views that are differing from what the government wishes to have the public hear and follow. In these countries, control of the media translates into control of the people.

In America, PHProxy websites are typically only used by those individuals who have been banded from a website or who wish to hack into a website with a limited chance of being followed or traced back to their home or computer. This can pose serious problems to those websites that are doing their best to provide adult information while excluding children and for other companies who are seeking to keep their information private. Not many Americans use the PHProxy websites to limit their chances of obtaining a virus or for privacy.

#Communications

So you think you're not justified in taking time away from your business because you're self-employed? Here are five great reasons why you should definitely take a vacation:

1. Physical down time
You work hard to grow and maintain your business. Trying to be superhuman will certainly take its toll if you allow it to. Give your body a break by taking in some R&R.

2. Mental down time
Your days are filled with busy, sometimes even hectic, day-to-day activities related to your business. If you don't allow yourself to get away from it once in a while, your peace of mind and general well-being will most definitely suffer. Get out and play. Your mind will thank you!

3. Spend time with loved ones
Your family and friends see you working, working, working, sometimes rarely coming up for air. Both you and they will appreciate spending some quality time together.

4. See the world (or your own back yard)
The important thing is to do something you enjoy, whether it's traveling or, if that's not your cup of tea or you don't have the budget for it, spend time at home. If you also work out of your home, this could be challenging. The key is to stay out of your office during your vacation time. Try getting creative with this. Make your office "off limits" by closing the door and placing a sign on it. Do whatever it takes to keep your mind off working. How about a hobby or a day trip to the beach? Think of what you can do within your budget that's fun. Or do nothing at all!

5. You have a life
Although this one is a no-brainer, it surprises me how many small business owners don't feel as if they deserve time off. There is too much to do, and not enough hours in the day to get it all done. Well, I've got news for you. It's always going to feel that way! Only you have the power to allow yourself time off. Even if you prefer only to take a day here and a day there instead of a week-long (or longer) vacation each year, that's a whole lot better than never taking time off. Trust me, you'll feel better about yourself and your work if you take regular vacation time. You'll be healthier, too!


#Entrepreneurs

Cash advance companies differ in how soon they deliver money, structure their fees, and process applications. To find a payday loan that best fits your needs, decide what you most want – speedy money, low fees, or an easy application process. Then do a quick scan of lenders to find the best match. In just a few minutes, you can find the perfect cash advance company for you.

Decide What Service You Most Want

When you start looking for a lender, decide what you most want out of a payday lender. If you are looking for speedy cash in a matter of hours, expect to pay higher finance fees. However, if you are willing to wait a little longer or fax in some documentation, you can find lower fees for larger amounts.

By prioritizing your needs, you can focus your search on payday loan lenders that are most relevant. In a few minutes, you can search for the company with the best delivery time, rates, or application process.

The Differences In Lenders

Online payday loan applications make for speedy loans, often processed in a matter of minutes. In general you will get your cash the next business day, but there are companies who process funds in less than an hour. These companies usually have higher fees since they have staff 24 hours a day.

For the easy application process, go with a faxless program. That way you won't have to search for your pay stub or bank records. With databases, lenders are able to verify your application without paperwork.

The lowest rates are usually found with lenders that require additional documentation. By having you fax in copies of your financial information, they reduce the risk of fraud and pass the savings onto you.

Where To Search For Payday Loan Lenders

With the internet, you can search for payday loan lenders from across the country. With so many choices, you can be sure to find the right company no matter where you live.

Start with recommended lenders and look at their website for information on their loan program. Also feel free to email the company if you need more details to make a decision.


#Finance

A small business run from home or on rented space, while it can be extremely profitable, cannot be furnished in the same style as a large-scale company office. Using standard full-size desktop computers in such a set up is impracticable, as it takes up too much space and is too bulky for cramped confines. To deal with such a situation, desknotes or transportables may just hold the key.

Desknotes are systems that can be alternately used as a standard desktop PC, but also offers portability into the bargain. Desknotes have the same power levels as a desktop PC and occupy much less room. Moreover, to keep expenses to a minimum, it is possible to install a LAN amongst the desknotes, where only one laptop need be connected to the Internet and access is shared to all the laptops connected to the network. This is also true for the devices connected to the central laptop; through LAN, all the laptops can use the same device. Thus, for small offices with three or more laptops, LAN (Local Area Network) is surely a boon.

LANs usually span a building or a small group of buildings. Connecting one LAN with many others through telephone lines and radio waves is called WAN (Wide Area Network). A Local Area Network that uses radio waves to communicate is called WLAN (Wireless Land Area Network). There are several advantages to WLANs. One is its flexibility. Radio waves can pass through walls of nearly any surface, and also do not require miles and miles of cables, thus offering a clutter-free work atmosphere. Wireless LAN can be almost invisible!

Another advantage is that WLANs are extremely easy to use. Most laptops are built in with WLAN capability. So all you need to do is plug in and make sure you have a wireless LAN card. WLANs are very tough. If one base becomes disconnected, it is possible to use another laptop as a base and can be shifted physically into the range of another WLAN. Prices are very low these days for WLAN, and it is no wonder the choice for home networks.

However, as nothing is perfect in this world, WLAN does carry a few disadvantages. Anyone can operate a laptop near a WLAN and hack into the stored wireless traffic. This makes safety an issue due to the loss of privacy. While radio waves can pass through almost any surface, too many obstacles in the path such as buildings can degrade the transmission. Another drawback is the data transfer speed. As many laptops share the same bandwidth, data transfer speeds are significantly lower in a WLAN. In addition to this, wireless data rates fall according to signal strength or interference.

Wireless LAN is convenient where mobility is required, and is the only choice in old buildings where cables cannot be installed. Companies usually provide wired connections for fixed offices, and wireless LAN for those users who have no fixed location. In the end, WLAN should be installed only after taking into account all factors regarding your office or home set up.

You've heard about Google AdSense, but how does it work? Can you really make money by just allowing Google to place ads on your website? And if so, how much money can you make? The following are the most informational Google AdSense basics to know.

You must first have a website before you can apply for a Google Adsense account and start profiting from Google AdSense. You are more likely to be rejected if you use a free domain, so invest in your own domain. And make sure that your website makes sense; that may sound obvious, but if you are running a website that is disorganized with random content scattered all over the place, you will not be viewed as professional and will most likely be rejected.

Once your site has been accepted, Google will give you code to paste on your site, thus enabling them to start placing ads on your site that are relevant to the content of your site. For example, if your website is about creating scrapbooks, Google might place ads on your site dealing with places to purchase scrapbook materials.

Now, what about making money? Google makes money by advertising. So, by placing ads on your site, you are helping them to advertise by providing them with a place to display their ads. Every time a visitor to your site clicks on one of the ads that Google has placed on your site, you receive a certain percent of the money. It's a win/win situation. Google AdSense allows you to view your account and earnings information at any time, and once a month you will receive a check for the amount of money you earned.

Of course, these are just the Google AdSense basics, and more detailed information can be found at www.google.com/adsense.

So, if you're dedicated to the website you operate, why not make an extra profit from it as well? Or, maybe you're looking for a way to make some extra cash on the side and are interested in a subject enough to create a website for it. Either way, consider these Google AdSense basics and check into opening a Google AdSense account of your own.

#Information

You may already know that RSS stands for Remote Site Syndication, but what does that really mean to you and more importantly, how can you use RSS to help you make more money?

Simply put, RSS feeds are written in XML, a special mark up language much like html. That means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader.

These readers are subscribed to certain RSS feeds and constantly monitor them, alerting the user when every any new information has been added to the feed. So, how can you use this to your advantage as an internet marketer? Here are the most popular ways to integrate RSS feeds into your marketing effort: you can use RSS to replace any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops online.

Although many marketing gurus will claim that email marketing isn't dead, with the advent of increasing spam complaints and filters coupled with the threat of viruses originating from an email, more and more people are leery of even opening your email. So even if you have a large email list, the likelihood of your emails being opened is becoming increasingly slim.




With RSS, your messages won't ever get filtered and have a much higher chance of actually being read vs. a typical email. And your marketing results can only be better when people actually read your message. You can even incorporate autoresponders in conjunction with RSS.

Including RSS feeds on your content site or blog allows you to add fully dynamic theme-related content to your web pages making your site or blog very popular with the search engines. The constantly updated content is exactly what the search engines crave and helps increase your search engine ranking, driving more traffic to your page.

Probably the best way to use RSS to help your online marketing efforts is to create your own RSS feed. This way your information will be published on any website that is using the RSS feed you are supplying that information to. There's even automated software to submit your RSS feeds to the various directories that supply the feeds to marketers using them as described above.

RSS is still a relatively unknown method of driving traffic to websites, but is becoming more popular every day. As an internet marketer, this is a great opportunity to take advantage of this new technology before the rest of the online gurus jump on the bandwagon.


#Information

E-Newsletters, commonly called 'E-Zines', are a must have for any business in today's aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.

The following pages contain a list of 'must haves' from the beginning to the end of your newsletter, and everything in between.

First and foremost, your E-Newsletter must have a:


1. SUBJECT LINE

Your newsletter's headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you've missed a golden opportunity to reach clients and prospects with your message.

Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I'd like to share with you.

● Appeal to your reader's self interest.
Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: "10 Ways To Increase Your Portfolio Earnings Overnight." This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in.



● Make it Newsworthy
Headlines using the words 'new', 'now', 'finally', 'announcing', and 'latest' give the reader a sense of newsworthiness. "New Soil Conditioner Increases Plant Life By 10%." This headline is both newsworthy and it appeals to the reader's self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop!

● Appeal to the reader's emotions.
Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and
Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. "How To Ask Your Boss For A Raise," would be good headline for a staffing company. It appeals to the reader's curiosity. Another curiosity driven headline might be "10 Questions You Should Never Ask A Prospective Client."

One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.


2. VOLUME NUMBER AND A DATE.

It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.

Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they're hunting through old issues for the amazing content that you've supplied them.

By organizing your newsletters by volume and date, you also make it easier to track each issue's effectiveness.


3. THEME

Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.

A doctor's office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring.

A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in.

An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…

You're getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer's lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there's the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.


4. INFORMATION

Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.

We're a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes-Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!

According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org -"Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.
This quotation ties in to the next E-Newsletter necessity:


5. An Option for Reader Feedback

An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.

A simple feedback form occasionally included in the newsletter or a more consistent 'Dear Abby' type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.



6. AN OFFER

Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.

Don't let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.

Tie the offer in to your theme and with a good headline, you have a sure hit! Let's go back to our very first headline "10 Ways To Increase Your Portfolio Overnight." Let's assume that the newsletter is from a team of financial advisors.

The broad theme is increasing your portfolio; let's assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.

Basic clicks through to your website for more information, a 'click here to register' type of option, or a registration form right in the newsletter are just some of the possibilities.


7. LINK TO YOUR WEBSITE

Again, the reason for your newsletter is to sell your product or service. If you don't have at least one link to your website then you're not giving the newsletter the chance to do its job.

If you don't have a website-GET ONE!

No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they're not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.

Links to your website in your newsletter provide not only a tool to sell but they're also great tools for realizing the effectiveness of your website. They're measurable.


8. VIRAL MARKETING

Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.

Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.


9. AN OPT-OUT

While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.

A simple "Click here to unsubscribe" will suffice.

Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.


10. SIGNATURE

An E-Newsletter signature isn't your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think 'footer', if you're familiar with word processing. A signature could look something like this:

All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being.

#Tips

Did you ever ask yourself, why do you blog, or why do you have to? Nowadays on Internet there are more than 70 millions blogs, and it is interesting what purposes do they pursue?

Until recently, to make money online was not easy for usual people like we. 4-5 years ago it was difficult to earn something on the Net until WEB 2.0 era had came. The only way which could help us in that time was website creating, it's promotion, and selling of advertising places.

Today everything changed. Blog fever amplifies day by day, and everyone, who heard something about blogs, wants to have it. So, why? Lets try to make some supervisions.

1. Glory. The vanity was, is and will be always. Whether is necessary to be surprised that people wish to be famous? Look at how many amazing people did you know since you have enjoyed blogging. Seth Godin, Steve Pavlina, Darren Rowse… Did you ever know them if not blogs?

2. Self-expression. Many people are blogging because it gives them some charge of energy. I created this blog because I just want to share of my thoughts… Why not? And there are guys, who are the professionals in different spheres, but they don't have another opportunities of expression. Internet is the best instrument for people like we.

Internet is not developed even on a half and I do not exclude such opportunity, that people will become famous all over again online and only after, in real life. Blogging is what such people need.

3. Job. For many, blogging is a real time job. Companies are hire people to write about their new products and its announcement. Like I wrote in my post Occupation Bloggger, the middle salary of such blogger in US is equal $2,5-3 thousands per month.

4. Sale of own products. Through Internet, we can start selling our products worldwide from the minutes after beginning. Especially if we have an electronic product like eBook or useful software, Internet is the best that we can use. And people use it. Blog helps to realize these purposes.

5. Sale of affiliate products. Recently, are appeared the new techniques, which help anyone to sell affiliate products with help of blog. Check this out.

6. To Help Another. Yes, yes, yes… And why not? I found many blogs of family doctors, radio engineering and even workers of the zoo which are writing about what should we do in different situations.

7. Money Making Online. And eventually people are blogging for the sake of money. Look at Jonh Chow, if to be honest, I'm not against that my blog brings me $18,000. But while I have no such purposes. And John is not alone. For many people blog is a big business. I read somethere, that Engadget make more than $100,000 per month. Youare probably agree with me, that these people don't have any financial problems. :)

Everyone of us have different views, but the are all the same, because blogging join us. Let's create blogs, promote them and enjoy this process, because it gives us a big opportunities in our lifes.
From Artem Belinskiy. www.earnexperience.com

Using an Internet resource to apply for jobs online is a great way to get leads you might otherwise have missed. The ease of the Internet makes scanning the job market, applying for positions, and providing résumés quick and easy. Gone are the days of pounding the pavement looking for the perfect job!

Responding to an Ad

Once you find an ad that sounds interesting, ask yourself, "Do my skills, qualifications, and experience make me a good candidate for this position?" If the answer is yes, you are ready to respond to the ad.

Chances are many other job seekers found the same advertisement equally as appealing and will vie for the position, too. For that reason, filling out the online application in such a way as to grab the employer's attention is a must. Don't just fill in requested responses; give your responses depth. Remember, the application is in essence a job interview. You want to present yourself as intelligent, bright, and just the right person for the position.

Advice that sounds so simple and basic, it barely seems worth mentioning, yet it is a critical first-step through the door of opportunity. You'd be surprised the number of online applicants who rush through the process, and send the application on its way without going over it a second time. Why would any employer consider hiring someone that didn't take the time to be sure their application was filled out properly

Many employers prefer that job applicants use their company application. Still, you want to make your application unique, to avoid being swallowed up in a growing pile of other applications.

Filling out the Online Application

The National Association of Colleges and Employers recently conducted a survey, posing the question to employers, "How does one make an electronic application outstanding?" At the top of the list was "follow directions…be careful to enter the correct data in the correct field."

The second piece of advice was to tailor the application information to fit the position, instead of copy and pasting text from a generic resume. Use key words, buzz words, and industry jargon – taking cues from the verbiage in the job advertisement as your model.

This is a very important aspect of filling out the online application, because employers do a keyword search when looking for people to fill specific employment positions.

Be specific when asked to describe past employment duties. Instead of saying, "I counted cash drawers," say "I counted 7 cash drawers daily." Instead of "oversaw secretary pool," say "oversaw a secretary pool consisting of 6 full-time and 3 part-time employees."

What about the Comments Field?

Complete all fields, even if they aren't required. If the application doesn't include a job skills-inventory section, create one. This could go in the comments section.

Another use for the comments section is to demonstrate your knowledge of the company or industry. Research it as thoroughly as possible to show your earnest interest in the position for which you are applying.

Remember, when you apply for jobs online through employee/employer matchmaking resources such as istaffsolution.com, the online application will be the employer's first impression of you. Make sure it is a good one!

And above all else, proof read the application before sending it on its way. Do a spell check from your word processor before copying and pasting text in the appropriate field. Also check for grammatical errors.


© 2006 Lori S. Anton for istaffsolution.com

Young men after they get through their business training, or apprenticeship, instead of pursuing their avocation and rising in their business, will often lie about doing nothing. They say; "I have learned my business, but I am not going to be a hireling; what is the object of learning my trade or profession, unless I establish myself?'"

"Have you capital to start with?"

"No, but I am going to have it."

"How are you going to get it?"

"I will tell you confidentially; I have a wealthy old aunt, and she will die pretty soon; but if she does not, I expect to find some rich old man who will lend me a few thousands to give me a start. If I only get the money to start with I will do well."

There is no greater mistake than when a young man believes he will succeed with borrowed money. Why? Because every man's experience coincides with that of Mr. Astor, who said, "it was more difficult for him to accumulate his first thousand dollars, than all the succeeding millions that made up his colossal fortune." Money is good for nothing unless you know the value of it by experience. Give a boy twenty thousand dollars and put him in business, and the chances are that he will lose every dollar of it before he is a year older. Like buying a ticket in the lottery; and drawing a prize, it is "easy come, easy go."

He does not know the value of it; nothing is worth anything, unless it costs effort. Without self-denial and economy; patience and perseverance, and commencing with capital which you have not earned, you are not sure to succeed in accumulating. Young men, instead of "waiting for dead men's shoes," should be up and doing, for there is no class of persons who are so unaccommodating in regard to dying as these rich old people, and it is fortunate for the expectant heirs that it is so.

Nine out of ten of the rich men of our country to-day, started out in life as poor boys, with determined wills, industry, perseverance, economy and good habits. They went on gradually, made their own money and saved it; and this is the best way to acquire a fortune. Stephen Girard started life as a poor cabin boy, and died worth nine million dollars. A.T.

Stewart was a poor Irish boy; and he paid taxes on a million and a half dollars of income, per year. John Jacob Astor was a poor farmer boy, and died worth twenty millions. Cornelius Vanderbilt began life rowing a boat from Staten Island to New York; he presented our government with a steamship worth a million of dollars, and died worth fifty million.
"There is no royal road to learning," says the proverb, and I may say it is equally true, "there is no royal road to wealth." But I think there is a royal road to both. The road to learning is a royal one; the road that enables the student to expand his intellect and add every day to his stock of knowledge, until, in the pleasant process of intellectual growth, he is able to solve the most profound problems, to count the stars, to analyze every atom of the globe, and to measure the firmament this is a regal highway, and it is the only road worth traveling.


The young heir soon finds out what that means; he has the finest dresses and playthings; he is crammed with sugar candies and almost "killed with kindness," and he passes from school to school, petted and flattered. He becomes arrogant and self-conceited, abuses his teachers, and carries everything with a high hand. He knows nothing of the real value of money, having never earned any; but he knows all about the "golden spoon" business.

So in regard to wealth. Go on in confidence, study the rules, and above all things, study human nature; for "the proper study of mankind is man," and you will find that while expanding the intellect and the muscles, your enlarged experience will enable you every day to accumulate more and more principal, which will increase itself by interest and otherwise, until you arrive at a state of independence. You will find, as a general thing, that the poor boys get rich and the rich boys get poor. For instance, a rich man at his decease, leaves a large estate to his family. His eldest sons, who have helped him earn his
fortune, know by experience the value of money; and they take their inheritance and add to it. The separate portions of the young children are placed at interest, and the little fellows are patted on the head, and told a dozen times a day, "you are rich; you will never have to work, you can always have whatever you wish, for you were born with a golden spoon in your mouth."

At college, he invites his poor fellow-students to his room, where he "wines and dines" them. He is cajoled and caressed, and called a glorious good follow, because he is so lavish of his money. He gives his game suppers, drives his fast horses, invites his chums to fetes and parties, determined to
have lots of "good times." He spends the night in frolics and debauchery, and leads off his companions with the familiar song, "we won't go home till morning." He gets them to join him in pulling down signs, taking gates from their hinges and throwing them into back yards and horse-ponds. If the police arrest them, he knocks them down, is taken to the lockup, and joyfully foots the bills.

"Ah! my boys," he cries, "what is the use of being rich, if you can't enjoy yourself?"

He might more truly say, "if you can't make a fool of yourself;" but he is "fast," hates slow things, and doesn't "see it." Young men loaded down with other people's money are almost sure to lose all they inherit, and they acquire all sorts of bad habits which, in the majority of cases, ruin them in health, purse and character. In this country, one generation follows another, and the poor of to-day are rich in the next generation, or the third. Their experience leads them on, and they become rich, and they leave vast riches to their young children. These children, having been reared in luxury, are inexperienced and get poor; and after long experience another generation comes on and gathers up riches again in turn. And thus "history repeats itself," and happy is he who by listening to the experience of others avoids the rocks and shoals on which so many have been wrecked.

"In England, the business makes the man." If a man in that country is a mechanic or working-man, he is not recognized as a gentleman. On the occasion of my first appearance before Queen Victoria, the Duke of Wellington asked me what sphere in life General Tom Thumb's parents were in.

"His father is a carpenter," I replied.

"Oh! I had heard he was a gentleman," was the response of His Grace.

In this Republican country, the man makes the business. No matter whether he is a blacksmith, a shoemaker, a farmer, banker or lawyer, so long as his business is legitimate, he may be a gentleman. So any "legitimate" business is a double blessing it helps the man engaged in it, and also helps others. The Farmer supports his own family, but he also benefits the merchant or mechanic who needs the products of his farm. The tailor not only makes a living by his trade, but he also benefits the farmer, the clergyman and others who cannot make their own clothing. But all these classes often may be gentlemen.

The great ambition should be to excel all others engaged in the same occupation.

The college-student who was about graduating, said to an old lawyer:

"I have not yet decided which profession I will follow. Is your profession full?"

"The basement is much crowded, but there is plenty of room up-stairs," was the witty and truthful reply.

No profession, trade, or calling, is overcrowded in the upper story. Wherever you find the most honest and intelligent merchant or banker, or the best lawyer, the best doctor, the best clergyman, the best shoemaker, carpenter, or anything else, that man is most sought for, and has always enough to do. As a nation, Americans are too superficial-- they are striving to get rich quickly, and do not generally do their business as substantially and thoroughly as they should, but whoever excels all others in his own line, if his habits are good and his integrity undoubted, cannot fail to secure abundant patronage, and the wealth that naturally follows. Let your motto then always be "Excelsior," for by living up to it there is no such word as fail.

#Marketing